Skip to main content

Running a Successful Kickstarter Campaign

Our current project 10 Dungeon Escape Room Battle Mats has been one built on a ‘heritage of branding’. What I mean by this is the type of product itself is something our Creative Director Toby Lancaster is known for, which is map making. Dark Realm Maps is a social media facing identity that is a massive part of what DR Games is about and although the product does not actually appear on our DR Games Kickstarter channel it does on our sister Kickstarter account Dark Realm Roleplay. We have previous discussed the two Kickstarter channels and the reasons for their separate existence.

In this blog post we are going to discuss why it is successful.

By the way if you are interested in seeing the project then you can find it here:

https://www.kickstarter.com/projects/darkrealmroleplay/10-dungeon-escape-room-battle-mats

In fact, there is still time to back it as we hit 12 hours to go (if you are reading this when it is published that is although you can still follow the project and the account even if it is finished as we will carry on posting updates)

We feel there are a number of key factors as to why 10 Dungeon Escape Rooms has been successful. Here they are in no particular order.

1) We obviously had a follower base through Dark Realm Maps. Toby has thousands of followers on Twitter and Instagram and this obviously boosted the signal and proved pedigree of product. But this was not necessarily THE deciding factor.

2) We used ‘RPG’ in the title of the product. Why would this be helpful? Well, there are loads of awesome role-players out there who are hungry for RPG content and they use the search box on Kickstarter to find them and if you have it in the header for your product there is a great chance yours will appear on the search list. Advanced discovery in on our referrers data provided over 10% of our funding.

3) We had already run a successful Kickstarter through the Dark Realm Roleplay account. The Bones of KalKratha went very well earlier in the year and as a consequence some of those backers came onboard. Starting with a low cost, low goal Kickstarter in the first place is a great way to create a following. More on that in another post.

10 Dungeon Escape Room Battle Mats
4) We had some peer to peer promotion. Toby has a number of connections in the RPG community and was able to swap promotional postings with other live Kickstarter projects, which were already successful. This helped boost the numbers and increase visibility.

5) We did not have the product too highly priced and offered a digital version as well as a print copy.

There are other elements involved naturally but we feel these are some of the key aspects and so hope you found this useful. If you have any questions, then please add them in down below.


Thanks again

The DR Games Team

 

 

Comments

  1. You composed this post cautiously which is beneficial for us. I got some different kind of information from your article and I will suggest reading this article who need this info. Thanks for share it. Escape Room Games Las Vegas

    ReplyDelete

Post a Comment

Popular posts from this blog

Presenting Dark Force Incursion - A FREE Roll and Write One Player Game

It has been on my mind for a while now as the Corona-virus spreads across the world . What can I offer those who are at home and unable to partake in their usual gaming sessions because of isolation. How can a creative mind help alleviate the stress of boredom and worry? I have seen other roll and write games and thought that might be a great way of giving something to the community to these very ends.    Looking at what I have previously worked on under the DR Games and the hex tile has been a feature. I decide that I would try and use this format, combine it with a number mechanism and inject it with a narrative. This became a scenario that fuel the fire of the story...and Dark Force Incursion was born.   " Y o u r l a n d h a s b e e n i n v a d e d b y a p o w e r f u l D a r k F o r c e . T h e s p e e d o f t h e i n v a s i o n w a s f r i g h t e n i n g , a n d t h e y h a v e t a k e n a l l t h e d e f e n s i v e f o r t s i n

Rad Zone goes from Strength to Strength

As we approach the last 48 hours of the Rad Zone Kickstarter we should reflect on how much we have added to the game and what current, and potential, new backers will receive when the campaign finishes. This is of course all added to the original content. 1.        The Search Matrix has been expanded to give the player more search results 2.        12 more characters are available 3.        Characters can now have Companions in game 4.        Journeys to and from the city now have more options 5.        And the new narrative rumour mechanism will add to the story! Key of course is that all backers will feel the benefits of these stretch goal milestones as they enhance the core rulebook. We must not forget as well that we have a core game that has flourished thanks to feedback on, and the interest in, the project. Kickstarter again has proven to be a motivational collaborative space supported by patrons who’s backing not only helps fund but also drive and design more origi

Update on our Kickstarter 10 Battle Mat Escape Rooms

Jo, our Logistics Manager, talks about how the latest DR Games and Dark Realm Roleplay Kickstarter is coming along. Digital rewards have been sent and the physical product is on the way. Jo explains. 10 Battle Mat Escape Rooms So, the Kickstarter has finished, and it has been a great success, surpassing our expectations. Now the fun part begins, having it printed, but who would have thought that could prove such a challenge. We had gone to our regular printers for the initial quote, but now we wanted to check board thickness, to laminate or not to laminate, whether it was worth it to collate and cellophane wrap, what box size would we need. All the details that I love sorting out, and these were all agreed pretty quickly. The maps were coming along nicely, and we would soon be ready to have a test copy printed. So far so good, but our regular printer did not do punch boards for the tokens from the stretch goals. So, time to find another printer. This proved much more of a challenge