Skip to main content

Running a Successful Kickstarter Campaign

Our current project 10 Dungeon Escape Room Battle Mats has been one built on a ‘heritage of branding’. What I mean by this is the type of product itself is something our Creative Director Toby Lancaster is known for, which is map making. Dark Realm Maps is a social media facing identity that is a massive part of what DR Games is about and although the product does not actually appear on our DR Games Kickstarter channel it does on our sister Kickstarter account Dark Realm Roleplay. We have previous discussed the two Kickstarter channels and the reasons for their separate existence.

In this blog post we are going to discuss why it is successful.

By the way if you are interested in seeing the project then you can find it here:

https://www.kickstarter.com/projects/darkrealmroleplay/10-dungeon-escape-room-battle-mats

In fact, there is still time to back it as we hit 12 hours to go (if you are reading this when it is published that is although you can still follow the project and the account even if it is finished as we will carry on posting updates)

We feel there are a number of key factors as to why 10 Dungeon Escape Rooms has been successful. Here they are in no particular order.

1) We obviously had a follower base through Dark Realm Maps. Toby has thousands of followers on Twitter and Instagram and this obviously boosted the signal and proved pedigree of product. But this was not necessarily THE deciding factor.

2) We used ‘RPG’ in the title of the product. Why would this be helpful? Well, there are loads of awesome role-players out there who are hungry for RPG content and they use the search box on Kickstarter to find them and if you have it in the header for your product there is a great chance yours will appear on the search list. Advanced discovery in on our referrers data provided over 10% of our funding.

3) We had already run a successful Kickstarter through the Dark Realm Roleplay account. The Bones of KalKratha went very well earlier in the year and as a consequence some of those backers came onboard. Starting with a low cost, low goal Kickstarter in the first place is a great way to create a following. More on that in another post.

10 Dungeon Escape Room Battle Mats
4) We had some peer to peer promotion. Toby has a number of connections in the RPG community and was able to swap promotional postings with other live Kickstarter projects, which were already successful. This helped boost the numbers and increase visibility.

5) We did not have the product too highly priced and offered a digital version as well as a print copy.

There are other elements involved naturally but we feel these are some of the key aspects and so hope you found this useful. If you have any questions, then please add them in down below.


Thanks again

The DR Games Team

 

 

Comments

  1. Ameri Escape llcOctober 19, 2021 at 9:43 AM

    You composed this post cautiously which is beneficial for us. I got some different kind of information from your article and I will suggest reading this article who need this info. Thanks for share it. Escape Room Games Las Vegas

    ReplyDelete

Post a Comment

Popular posts from this blog

Presenting Dark Force Incursion - A FREE Roll and Write One Player Game

It has been on my mind for a while now as the Corona-virus spreads across the world . What can I offer those who are at home and unable to partake in their usual gaming sessions because of isolation. How can a creative mind help alleviate the stress of boredom and worry? I have seen other roll and write games and thought that might be a great way of giving something to the community to these very ends.    Looking at what I have previously worked on under the DR Games and the hex tile has been a feature. I decide that I would try and use this format, combine it with a number mechanism and inject it with a narrative. This became a scenario that fuel the fire of the story...and Dark Force Incursion was born.   " Y o u r l a n d h a s b e e n i n v a d e d b y a p o w e r f u l D a r k F o r c e . T h e s p e e d o f t h e i n v a s i o n w a s f r i g h t e n i n g , a n d t h e y h a v e t a k e n a l l t h e d e f e n s i v e f o r ...
10 comments
Read more

Board Game Stats Sheet

Board Game Stats Sheet Considering I’m creating a board game, and plan to do more in the future, I thought it wise to have a look at some of the stats of other successful board games. This table is just some of my research, but I thought it would be interesting to share here. These numbers are taken from Amazon and Board Game Geek (BBG) and so can vary and play time can stretch or shrink. Name BGG Ranking Amazon Price No Players Play time Ages Talisman 1397 £46.08 2-6 90mins 13+ Wingspan 25 £52.99 1-5 40-70mins 10+ Ticket to Ride 157 £30.95 2-5 30-60mins 8+ Settlers of Catan 355 £37.33 2-4 60mins 10+ Monopoly 18476 £21.99 2-6 60mins 8+ Dune 834 £40.0...
2 comments
Read more

Kickstarter Notify Me Page…do we advertise it?

It has been months in the making but now finally our card game Trade Nation is on Kickstarter. Well, I mean the notify page is up so people can go there, click on the notify me button, and they will receive an email when the project goes live on Tuesday. Of course, this whole process brings a certain amount of trepidation. It has been interesting setting up the Preview page because it raises a number of questions about how you run a campaign. It’s great to be able to pick up the clicks before the actual campaign goes live, so as I said before people receive their notifications, but do you actually advertise the notify me page or do you wait until the actual campaign goes live? It is a bit of a conundrum. I have put out a Facebook advert pushing the notify page but have decided to wait on the rest of my advertising budget for when the page actually goes live. I really do not know if this is a mistake and I am very curious as to what the standard conversion rate is for notify me clic...
Post a Comment
Read more