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Kickstarter Notify Me Page…do we advertise it?

It has been months in the making but now finally our card game Trade Nation is on Kickstarter. Well, I mean the notify page is up so people can go there, click on the notify me button, and they will receive an email when the project goes live on Tuesday. Of course, this whole process brings a certain amount of trepidation. It has been interesting setting up the Preview page because it raises a number of questions about how you run a campaign. It’s great to be able to pick up the clicks before the actual campaign goes live, so as I said before people receive their notifications, but do you actually advertise the notify me page or do you wait until the actual campaign goes live? It is a bit of a conundrum. I have put out a Facebook advert pushing the notify page but have decided to wait on the rest of my advertising budget for when the page actually goes live. I really do not know if this is a mistake and I am very curious as to what the standard conversion rate is for notify me clicks. As in those that request to be alerted about a project will they actually follow through and support it or is it better to guide people directly to the live campaign?


Again, it is a learning process with Kickstarter. How come you make a campaign successful how do you know if something is what people are looking for. I have extensively looked through Kickstarter examining different projects and there definitely is an interest in family card games. I guess there are a lot of them out there, but it is something that we never run out of a need for. There is always going to be family boardgame time. It is something that I have always been invested in and it is the reason why DR Games has created trade nation. So, we will just have to wait and see whether it gets the limelight. There is no doubt that everybody we’ve played it with, all the different test groups including adults and children, have really enjoyed playing it and so hope that this is the same for those who come across it for the first time.

If you are interested in being notified about trade nation going live then here is the link.

https://www.kickstarter.com/projects/drmgames/trade-nation-a-family-card-game

This is a big deal for DR Games. As a company we have run two successful campaigns before. One a Dungeons and Dragons module through our other account and also Dark Force Incursion a solo roll and write game that was right successful earlier in the year. Yes, this current card game is a diversion from the themes we followed before but something we are deeply passionate about so hopefully this comes through. If I can I would like to thank you now for clicking on the link because it is not actually a commitment to backing the project, it is more about finding out about trade nation. So I hope you like the look of what you see. Thanks again guys.

Toby

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